Thursday, December 24, 2009

Danica Patrick for Her....

photo courtesy of via Frazer Harrison/Getty

According to a recent article on, Danica Patrick is launching a line of perfume called Danica Patrick for Her. The fragrance is slotted to launch in February, just in time for the 2010 Speedweeks in Daytona Beach. The new fragrance is being developed to reflect the confidence, glamor and uniqueness of Danica and represents her first entree into the world of beauty products. Hopefully it is far from the Daytona 500 cologne which promised "leverage the prestige and popularity of the great American race." or in other words, smells of gasoline, beer and sweat.

SA Fragrances will produce the perfume. This company has had previous success promoting perfumes for other female athletes like golf super star Annika Sorenstam (Annika by Annika Sorenstam).

According to Danica’s fragrance will be positioned to attract consumers who currently purchase fragrance brands such as Calvin Klein, Ed Hardy, JLo, Paris Hilton, Britney Spears.

From Move over, BeyoncĂ© and Eva! Auto racing phenom Danica Patrick is the latest celebrity to jump on the fragrance bandwagon. The 27 year-old Indy competitor is scheduled to launch her signature scent, Danica Patrick for Her, in mid-March, when the eau de parfum lands in 750 stores across the country. Look out for the Illinois native to promote the line at NASCAR events next spring, as she gears up for the next Indianapolis 500 (where she’ll hopefully beat the personal best she set by coming in 3rd place earlier this year—the highest finish ever by a woman). The perfume will retail between $29.50 for a purse-size vial and $54.50 for the 3.4 ounce bottle. Emily Hsieh

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