Wednesday, February 3, 2010

Keeping up with the Kardashians NASCAR style

At first we thought we were being punked when we received this press release and not by Ashton Kutcher, but by Tommy Baldwin. We do love celebrity NASCAR partnerships and pink cars, especially when said car has our favorite word Sephora on the hood. We just weren't expecting this one. Too bad this isn't happening in Daytona, for we would surely love to see it with our very own eyes. Or maybe a trip to Vegas is in our future? And PS, major kuddos to Tommy Baldwin Racing, who has secured two celebrity sponsorships over the past season. Last year with a multi race deal w/ one of our favorite Food Network stars, Guy Feirri and now with.......Drum roll please....

TOMMY BALDWIN ADDS KIM KARDASHIAN TO RACING TEAM. The No. 36 Chevrolet will feature the Kim Kardashian fragrance, "Kardashian" pink paint scheme for Shelby American NASCAR Sprint Cup Series race in Las Vegas on Feb. 28. This may be the most unique sponsor partnerships in NASCAR history.

Kim will star as the Grand Marshall for the Shelby American. I wonder if her man Reggie Bush will be there sporting a Super Bowl ring (here's to hoping!). If your headed out to my favorite race of the season, make sure you stop by and say hey to Kim. She will make a personal appearance in Las Vegas on Saturday, Feb. 27, at Sephora in The Venetian’s Grand Canal Shoppes from 7 to 9 p.m. (PT). Also on hand outside Sephora will be a TBR No. 36 Chevrolet, featuring the custom Kim Kardashian fragrance paint scheme that will be used the following day, Sunday, Feb. 28, at the Shelby American NASCAR Sprint Cup Series race at the Las Vegas Motor Speedway.

“We are extremely pleased to be partnering with Kim for this race and getting her involved in our sport,” said Baldwin, who will have Mike Bliss in the driver’s seat. “She’ll certainly bring a lot of star power to the No. 36 Chevrolet.”

“I’m really looking forward to this partnership with Tommy Baldwin Racing and the opportunity to experience the exciting world of NASCAR up close,” Kardashian said. “It’s going to be truly amazing to see our car out there competing and exposing my new fragrance to millions of racing fans.”

There is a contest going on to join Kim in her personal Sephora appearance, an after-party at Tao Nightclub & at the race. For more details visit


A fragrance as voluptuous, sensual and beautiful as Kim herself. TV star, entrepreneur, model, actress and trendsetter, Kim Kardashian has it all. Now the pop culture icon adds another accomplishment to her portfolio: a trademark fragrance. Named for the captivating beauty and magnetic personality who inspired the fragrance, Kim Kardashian reflects the sensuality, femininity and appeal of one of the most idolized women in the world. Feminine, alluring and irresistible, Kim Kardashian gives fans instant access to Kim's glamorous lifestyle.

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