Tuesday, March 2, 2010

M&M’S RACING FANVOCATES MAKE A COLORFUL STATEMENT

NEW 2010 RACE SUITS unveiled in Las Vegas!
To help showcase the many colorful fans of NASCAR, today M&M’S Racing Fanvocates Right Turn Ryan and Left Turn Lindsay took to the track in style, sporting new race suit designs for the 2010 NASCAR racing season.

Manufactured by Simpson Performance, the new suits feature revised flames rising up the pant leg and arm sleeve, which are sure to catch the eyes of fans on scorching race days. Other details include a race-stripe waist band embroidered with their respective names, the newly created Fan Patrol logo and an M&M’S-branded collar. Designed by Geoffrey Thomas of Chatain and Thomas, the artist behind all of the 2010 M&M’S No. 18 Toyota Camry paint schemes driven by Kyle Busch. Thomas designs all collateral materials and apparel, bringing the colorful and fun characteristics of M&M’S to life and serving as key inspirations for the new performance wear in 2010.

“I love meeting and hearing stories of NASCAR fans from coast to coast” remarked M&M’S Fanvocate Left Turn Lindsay “Our new suit reintroduces the classic, bright and vibrant colors of M&M’s with a racing twist while creating attention and buzz at the track, allowing us to meet even more fans.”

“The classic flames and inclusion of our NASCAR partner logos illustrates M&M’S commitment to the fans and the sport of NASCAR,” added Phil Grieco, Director, Sponsorships & Sports Marketing, MARS Chocolate North America. “I can’t wait to hear the fan reactions to the 2010 suit designs.

As M&M’S Most Colorful Fans, you can follow Left Turn Lindsay and Right Turn Ryan around the series virtually at:
www.Facebook.com/colorfulfans, www.Twitter.com/mmscolorfulfans or connect with them on the new M&M’S Virtual Tailgate onNASCAR.com at www.NASCAR.com/MCF.

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